Baumit_Integrated marketing and PR-campaign in Russia

Baumit_Integrated marketing and PR-campaign in Russia
Client
Baumit
Project
Integrated Marketing and PR-campaign in Russia
Description

The integrated advertizing campaign, launched by our agency for Baumit- one of the Europe's most successful building material brands - involved the following marketing mix:

  • digital (Yandex.direct, Programmatic),
  • social project (Tom Saweyr Fest) and OOH (in Anapa, Russia),
  • image campaign in specialized media focused on the topic "building" (forumhouse.ru, radidomapro.ru, archi.ru, fasad-rus.ru, etc.),
  • PR-project and SMM (Facebook, Instagram),
  • special project in a leading Russian business newspaper - '"Vedomosti" (baumit.vedomosti.ru).
Description
2019
Baumit
Baumit
Baumit
Baumit