Baumit_Integrated marketing and PR-campaign in Russia
Integrated Marketing and PR-campaign in Russia
The integrated advertizing campaign, launched by our agency for Baumit- one of the Europe's most successful building material brands - involved the following marketing mix:
- digital (Yandex.direct, Programmatic),
- social project (Tom Saweyr Fest) and OOH (in Anapa, Russia),
- image campaign in specialized media focused on the topic "building" (forumhouse.ru, radidomapro.ru, archi.ru, fasad-rus.ru, etc.),
- PR-project and SMM (Facebook, Instagram),
- special project in a leading Russian business newspaper - '"Vedomosti" (baumit.vedomosti.ru).