Our agency specializes in carrying out quantitative and qualitative marketing research of different markets applying all relevant marketing methods.
Marketing research is conducted by experienced professionals with the help of a team of highly qualified personnel.
Data processing and analysis is done through new computer programs (SPSS, ProClarity –especially developed programs), classical and modern marketing methodologies.
The principle of our research center activities: meeting the client needs facilitates and perfects relevant market data as well as guaranties the quality of our services.
The main target of the marketing system investigation is providing data necessary for making managerial, commercial and marketing decisions.
Types of conducted research:
-Retail audit. The purpose of the research is to define the market share, volume, and the price of a certain product.
-Shelf audit. Allows to get qualitative and quantitative information on the merchandising measures in outlets. This data is essential for the company to evaluate it’s positions in the market.
-Distribution and retail prices monitoring. The aim of the research is collecting data on presence of production of a certain manufacturer in the market.
-Consumer market research. The main objective of this research is defining a market situation for the given product.
-Consumer preferences research. The aim is to determine consumers’ habits and behavior.
-Research of advertising effectiveness. This type of research is aimed at defining advertising efficiency and working out advertising strategies.
-Retail Census. It helps to acquire information on characteristics, types and number of retail outlets.
-Focus group. It pursuits the aim to identify consumer preferences of both target and potential audiencies
-Ad-hoc research. In the frames of the activity «Ad-hoc research» the company conducts exclusive projects , which are planned by our specialists considering peculiarities of the market and the client’s requests. The research program usually includes qualitative and/or quantitative parts, which are useful in making forecasts an checking them on a wide selection of respondents.