TV commercials are characterized by mass perception and high rankings among the target audience. Advertising on TV achieves wide coverage over a short period of time having a low cost per point (CPP) with the target audience.
TV commercials have the following benefits:
-the highest degree of retaining attention;
-using a variety of perception types (image, color, motion, print and oral texts);
-facilitate mechanical memorizing of information.
TV advertising has an outstanding creative effect on the target audience. Commercials produce an impact both on the all-Russian and regional levels. Placement of TV advertising can be done in different time frames, using commercials of different links and placing them in different programs. A TV commercial is an ideal means both to demonstrate a new product and to remind of existing brands.